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Articles tagged with: Labor

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[15 Jan 2011 | One Comment | 1,835 views ]

A COMPANY or product brand is a highly valuable asset that can change customer behaviour and shift demand through the creation of a positive image.
A brand’s equity is derived from the goodwill and name recognition earned over time, which in business translates into higher sales and profit margins over those of competitors.
Take Facebook. Over a remarkably short period, Facebook has built a brand image that represents all that is current, creative and cool in the technology world. IBM, on the other hand, has struggled with its brand over decades but …

Books »

[31 May 2010 | 2 Comments | 2,772 views ]
Book launch: Alan (The Red Fox) Reid

A PHALANX of press gallery veterans is expected to turn out next week to the launch of Ross Fitzgerald and Stephen Holt’s biography of Alan “The Red Fox” Reid. The doyen of the Canberra press gallery during the Menzies era, Reid set new boundaries in political journalism, becoming a player as much as a reporter. He organised the photo that led to Menzies coining the phrase “36 faceless men” to describe the 36 Labor delegates who dictated the party’s policies to the exclusion of party leadership in 1963. His standing …

Books »

[30 May 2010 | 14 Comments | 10,266 views ]
Red Fox exposed party’s ‘faceless’ men

THE Canberra press gallery was once prowled by political reporters said to be more influential than many Ministers.
The biggest scoop, by one of the most fearsome in their ranks, Alan Reid, is chronicled in a new book.
In the autumn of 1963 the major national political issue in Australia was the Labor Party’s response to the Menzies government’s new security agreement with the United States, under which a communications station to control Polaris nuclear-armed submarines was to be established at North West Cape (also known as Exmouth Gulf) in Western Australia.
The …